Taco Bell launches 'At Home Taco Bar' for customers to make own meals 'just in time for Cinco de Mayo'
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Taco Bell is allowing its customers to celebrate Cinco de Mayo in grand style this year — by ordering, picking up and making their own tacos.
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The innovative “Taco Bar,” which the chain will debut for the first time on Friday, is giving fans of fast-food tacos a way to “recreate their favorites at home,” describing the kit as a “surefire way to satisfy cravings and spice up any virtual or at-home gathering.”
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The limited-time-only taco bar, which is available for take-out or delivery, launches Friday at stores nationwide. (Taco Bell)
“Our food has always been a catalyst of bringing people together, and we’re finding new ways to do this from a safe distance until we can all be together again,” said Melissa Friebe, the senior vice president of brand marketing and consumer insights at Taco Bell.
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To that end, Taco Bell is instructing customers to recreate their favorites — like the bean, cheese and rice burrito, or something more advanced like a crunchy taco with beef, cheese and lettuce — with its new "At Home Taco Bar," which is sold “deconstructed, packed and sealed for an easy and safe way to feed a party of 6,” all for $25.
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The innovative “Taco Bar,” which the chain will debut for the first time Friday, is giving fans of fast-food tacos a way to “recreate their favorites at home.” (Taco Bell)
The bar comes complete with “staple Taco Bell ingredients” including 8 flour tortillas, 12 crunchy taco shells and 6 ounces of nacho chips, along with seasoned beef, shredded lettuce, beans, nacho cheese sauce, hot sauce, and more, per the press release.
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However, if the pressure of compiling your own Taco Bell taco has you drawing a blank, Taco Bell is also releasing recipe cards on its blog beginning Sunday, May 3. Among them will be recipes for the Double-Decker Taco, Crunchy Taco and the Taco Bell Strawberry Freeze Tequila Sunrise. (Though, it should be noted that no strawberries, tequila and/or sunrise are included in the kit.)
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Taco Bell is also releasing recipe cards on its blog beginning Sunday, May 3. (Taco Bell)
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The limited-time-only taco bar launches Friday at stores nationwide, available for both take-out and delivery.