Snorting chocolate the next quick energy craze?
{{#rendered}} {{/rendered}}Coco Loko could be the next biggest energy supplement. (iStock)
What's the newest buzz-inducing trend?
It could be chocolate that you snort.
Legal Lean, an Orlando-based supplement company, created Coco Loko, a cocoa powder that includes gingko biloba, taurine and guarana — ingredients normally found in energy drinks.
{{#rendered}} {{/rendered}}Nick Anderson, 29, founded Legal Lean after he heard about the chocolate snorting trend in Europe. He was feeling a bit adventurous and purchased the powder to give it a try.
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"At first, I was like, is this a hoax?" Anderson told The Washington Post. "And then I tried it and it was like, okay, this is the future right here."
{{#rendered}} {{/rendered}}With Anderson’s interest piqued, he invested $10,000 to create his own snortable chocolate product.
Anderson says a user feels the effects of the powder for 30 minutes to an hour, saying its “almost like and energy-drink feeling, like you’re euphoric but also motivated to get things done.”
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{{#rendered}} {{/rendered}}Doctors are still perplexed by this product. Dr. Andrew Lane, director of the Johns Hopkins Sinus Center, told the Post “There’s no data, and as far as I can tell, no one’s studied what happens if you inhale chocolate into your nose. When I mention it to people, nobody’s ever heard of it.”
The product has yet to be approved by the U.S. Food and Drug Administration.