Restaurant changes 'Miso Lucky Bowl' name after Twitter backlash, accusations of 'casual racism'
{{#rendered}} {{/rendered}}Restaurant chain fresh&co apologized and changed the name of its new menu item after receiving backlash on social media. (Fresh&co)
Restaurant chain fresh&co has issued an apology and changed the name of its new “Miso Lucky Bowl” after many on Twitter accused the company of racism.
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Last Tuesday, the healthy food chain came under fire after Twitter user Martin Hui posted a picture of the restaurant’s new menu item, the “Miso Lucky Bowl.”
{{#rendered}} {{/rendered}}“Hey @freshandconyc — it’s 2018 and casual racism isn’t cool anymore. Fix this,” Hui tweeted.
The tweet gained steam with several others calling out the brand for the controversial name.
Fresh&co responded to the backlash in a statement to Insider, claiming they did not know the historical context of the “miso” pun – which plays off a broken English phrase popularized by the 1987 Kubrick film “Full Metal Jacket,” where a Vietnamese prostitute says “me so horny. Me love you long time.”
{{#rendered}} {{/rendered}}The problematic quote has been cited by activists as a way to treat “Asian women [as] sex objects.”
Fresh&co issued an apology and vowed to change the name of the bowl.
"the fresh&co team were not aware of the historical implications and are so thankful that you flagged them. They are a tolerant and progressive company and apologize for any offense they may have caused. They are currently in the process of changing the name company-wide. Rest assured that this will not happen again,” the statement to Insider read.
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The bowl has been taken off the fresh&co website.