Pepsi debuts 'unapologetic' new tagline
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No longer will Pepsi be the “Taste of a New Generation” or “More Than OK.” Instead, fans will choose the classic cola because “That’s What I Like.”
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Pepsi has decided to enter 2020 will a brand new campaign, said to be the first U.S.-based tagline in over two decades. During that time, however, the soda brand has used many different slogans in its commercial campaigns, including “Always Be Celebrating” and “More Than OK.”
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It's official taglines, meanwhile, included "The Choice of the New Generation" and "The Joy of Cola."
The new tagline will launch with five commercials airing this weekend. (iStock)
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The brand now claims it will be sticking to the “unapologetic” new “That’s What I Like” slogan across all of its Pepsi varieties “indefinitely.”
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The new slogan was “inspired by Pepsi’s most loyal drinkers, who proudly like what they like and live their lives out loud without worrying about what others will think,” a press release read.
"We created this campaign to pay homage to this unapologetic mindset embraced by our most loyal fans," according to a Pepsi executive. (PepsiCo)
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"We created this campaign to pay homage to this unapologetic mindset embraced by our most loyal fans, with a music-forward expression to pinpoint the feeling our consumers have when they genuinely enjoy themselves in an uninhibited way," said Todd Kaplan, Vice President of Marketing at Pepsi.
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The new ads, which were developed by Omnicom Group’s Goodby Silverstein & Partners and Alma, AdAge reported, will run on both streaming digital and television beginning this weekend.