New York City restaurant lets customers catch their own meal

Patrons at Zauo first catch their meal before they can eat it - from one of the huge tanks filled with different types of fish. (Zauo Facebook)

Seems fishy.

A New York City restaurant that lets its customers fish for their own food is set to open later this month in the posh Chelsea neighborhood.

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Zauo, a Japanese restaurant with 13 locations throughout Japan, is coming to America and bringing its unique business plan with it. According to the company website, customers can rent a rod – bait is free – and dip into the restaurant’s deep water tanks to try and catch one of the three fish varieties.

What's the catch? Depends on what you’re in the mood for – the restaurant’s tanks are teaming with striped bass, trout and salmon.

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For the less familiar fishermen and women, the restaurant has fishing guides who are there to help customers in catching their meals, and celebrate with a large ceremonial drum once a fish has been hooked.

The customers then turn over their fish and choose from a variety of options on how they would like the cooking staff to prepare the meal.

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Though the restaurant isn’t cheap – with trout going for upwards of $38 and others clocking in at $110, The Real Deal reports – there is a discount for those who catch their own fish.

Be warned, though, there is no catch and release policy. Once you catch it, you’re expected to eat it.