In the world of fruity liquid refreshment, a "spiked" beverage usually contains at least a little bit of alcohol.
But apparently Mountain Dew didn't get the memo.
The soda giant is expanding its current offerings with the launch of four new products – Mtn Dew Green Label, Mtn Dew White Label, Mtn Dew Spiked Lemonade, and Mtn Dew Spiked Rasberry Lemonade.
@MountainDew new #Spiked #BlackLabel and #WhiteLabel. @gngfairfield pic.twitter.com/OUorxJ0FEY
— GnG Fairfield (@gngfairfield) March 30, 2017
The spiked lemonade collection may sound like a sweet and tart party in a can, but spoiler alert for all you Four Loko fans-- these spiked beverages don't actually have any alcohol. Instead, the beverages are spiked with prickly pear cactus juice and sweetened with agave and "natural" sugars.
Now this is a Friday #PDR. @mountaindew #spiked Raspberry Lemonade is so good! pic.twitter.com/LvV5uiY4ti
— Caffeinated Mormon® (@caffeinatedlds) March 31, 2017
The Mtn Dew Green Label will be flavored with kiwi and green apple while the Mtn Dew White Label will feature a “mysteriously exotic” combination of pineapple, grapefruit, and citrus bitters.
Chauncey Hamlett, the senior director of marketing for Mountain Dew says the new drink releases come after a successful brand launch of Mtn Dew Black Label soda on college and university campuses.
On April 15 and 16, the brand will host a free two-day Label Motel event for “DEW Nation” fans to try the new drinks. The Musicland Hotel in Palm Springs, Calif., will be transformed into a “bold and refined” immersive experience featuring surprise celebrity guests.
The new spiked lemonade flavors are now available in 16-ounce cans at convenience stores nationwide.