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Snack Foods

Lucky Charms releasing marshmallow-only variety once again, but there's a catch

By Michael Bartiromo Fox News
Published
Fans of Lucky Charms will have to enter a contest in order for a chance to win a box of the all-marshmallow extravaganza.

Fans of Lucky Charms will have to enter a contest in order for a chance to win a box of the all-marshmallow extravaganza. (General Mills)

Do you love Lucky Charms, but hate all that pesky, actual cereal getting in the way of pure marshmallow gratification? Well, apparently you’re not alone, because General Mills is planning to give away just boxes and boxes of marshmallow bits.

On Monday, General Mills officially announced the return of its coveted all-marshmallow variety, which was first produced for a 2015 sweepstakes, and later resurrected for a 2017 promotion. This time around, however, the cereal company is giving away 15,000 of the boxes, as opposed to the 10 they offered in 2015 and the 10,000 in 2017.

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This year’s version of the limited-edition offering will also contain nothing but unicorn and rainbow marshmallow bits, according to General Mills.

"It's no secret that Lucky Charms fans love the marshmallows," General Mill director of marketing Scott Baldwin said in a press release. "Consumers have flooded our inboxes and swept our social feeds begging for Lucky Charms Marshmallow Only to return. You asked, and we listened!"

But fans won’t be able to simply walk into their local supermarkets and pick up a box of Lucky Charms Marshmallows. In order to win a box, those interested will need to enter a code found on the inside panel of specially marked boxes of regular Lucky Charms at MashmallowsOnly.com for a chance to win. The site also offers mail-in, no-purchase necessary option within the contest’s official rules.

Entrants are instructed to purchase a specially-marked box of normal Lucky Charms for a chance to win. There's also a mail-in, no-purchase necessary option.

Entrants are instructed to purchase a specially-marked box of normal Lucky Charms for a chance to win. There's also a mail-in, no-purchase necessary option. (General Mills)

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A representative for Captain Crunch was not immediately available to comment if he was at all upset over General Mills basically taking his “Oops! All Berries!” idea to the logical extreme.