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Oh Krystal, what have you done?
The Southeast fast-food chain is now experimenting with an all-you-can-eat deal, offering dine-in customers the option of ordering unlimited original Krystal burgers, with unlimited fries, for just $5.99.
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"Krystal was born during the Great Depression when people needed a fresh and filling meal at a price they could afford," according to Krystal president and CEO Paul Macaluso, per a press release issued earlier this week. "We're honoring Krystal's heritage and generations of value-conscious customers who count on us to deliver on that original brand promise."
The brand, famous for its mini, square burgers, had first experimented with the all-you-can-eat idea in Montgomery, Ala., before expanding the deal to include all restaurants.
Krystal also cited an improved cooking process as another reason for the deal, as a way to entice customers to try the "hotter and fresher" results for themselves. (Krystal)
The offer, available at participating restaurants starting at 6 a.m., is said to be available for a limited time, though it currently has no end date.
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There are also no stipulations barring competitive eaters Joey Chestnut or Takeru Kobayashi from partaking, despite the tremendous damage they have historically inflicted on sacks of Krystal burgers at IFOCE-sanctioned eating competitions.
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May heaven help you, Krystal.
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