Expand / Collapse search
Watch TV
Menu

This material may not be published, broadcast, rewritten, or redistributed. ©2024 FOX News Network, LLC. All rights reserved. Quotes displayed in real-time or delayed by at least 15 minutes. Market data provided by Factset. Powered and implemented by FactSet Digital Solutions. Legal Statement. Mutual Fund and ETF data provided by Refinitiv Lipper.

Food Trends

IHOP adds 'Burritos & Bowls' menu designed for takeout, delivery customers

The six new 'builds' will be available in both burrito and bowl form

By Michael Bartiromo Fox News
Published
close
IHOP admits 'IHOb' name change was publicity stunt Video

IHOP admits 'IHOb' name change was publicity stunt

Restaurant admits they faked name change to promote their burgers.

One wonders how they passed up a perfect opportunity to change their name to "IHObb."

The International House of Pancakes, known to its close friends as IHOP (and for a brief time, "IHOb" when it tried to hype its burger menu), has announced the debut of its Burritos & Bowls menu, featuring six different flavor combinations that can be served up inside – you guessed it  – either a burrito or a bowl.

HOW TO MAKE 'CEREAL PANCAKES' LIKE A TRUE TIKTOK CHEF

The restaurant chain’s new Burritos & Bowls menu debuts Tuesday at participating locations, with prices starting at $5.99. Varieties include:

  • The Classic, with scrambled eggs, shredded cheeses, hash browns and bacon or sausage
  • Country Breakfast, with scrambled eggs, diced ham, sausage, peppers, onions, shredded cheeses and hash browns
  • Spicy Poblano Fajita, with shredded beef, scrambled eggs, poblano peppers, serrano peppers, red peppers, onions, shredded cheeses, avocado and hash browns
  • Southwest chicken, with grilled chicken, scrambled eggs, bacon, green peppers, onions, tomatoes, queso, shredded cheeses, avocado and hash browns
  • Spicy Shredded Beef, which is the same as the Spicy Poblano Fajita but with no eggs, and a rice medley in place of hash browns
  • New Mexico Chicken, which is the same as the Southwest Chicken but with no eggs, and a rice medley in place of hash browns

"Burritos are the #1 fastest growing breakfast menu items in America so, as the breakfast leader, IHOP needed to create some great ones," said Brad Haley, Chief Marketing Officer at IHOP, in a press release.

Haley further said that "guests are looking for more menu items that are portable for take-out and delivery" during the pandemic.

The six new 'builds' will be available in both burrito- and bowl-form.

The six new 'builds' will be available in both burrito- and bowl-form. (IHOP)

CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER

IHOP’s new Burritos & Bowls offerings come more than two years after its last big menu announcement in 2018, when the chain temporarily changed its name to "IHOb" to promote its then-new line of burgers. Fellow restaurant chains soon began trolling IHOP over the marketing scheme, but the CEO of IHOP’s parent company, Dine Brands Global, revealed that the ploy actually quadrupled IHOP’s burger sales within months.