Hipsters drive up the cost of cheap beers, study reveals
{{#rendered}} {{/rendered}}Thanks to hipsters, the price of cheap beer like Pabst Blue Ribbon is on the rise.
A recent study by Restaurant Sciences found that low-cost beers like Budweiser, Miller Light and Coors Light are going up thanks to the rise in popularity of Pabst Blue Ribbon (PBR)-- favorite among the community of bearded men in skinny jeans.
"I believe the single biggest driver in sub-premium beer price increases is indeed specifically PBR," Chuck Ellis, the head of Restaurant Sciences told the New York Daily News. "It has become quite fashionable.
{{#rendered}} {{/rendered}}So how much more are people paying?
According to the study: "traditionally lower-priced beers such as PBR have seen sizeable double-digit price increases in both restaurants and bars and nightclubs," while fancier craft beers are seeing more moderate price increases.
The beers are still cheap though, especially compared to a $15 cocktail: A can of PBR can still runs about $3 in some New York City bars, said the Daily News.