For Those About to Drink...AC/DC Launches Wine Collection
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(Atlantic/Warburn Estate)
Hard-living rockers might not automatically make consumers think of fine wine, but "For Those About to Rock" legends AC/DC are lending their name to a new line going on sale Down Under on Thursday.
The Australian band has entered into a partnership with New South Wales-based winery Warburn Estate to produce four bottled varieties, named after some of their hits -- AC/DC "Back in Black" Shiraz, AC/DC "You Shook Me All Night Long" Moscato, AC/DC "Highway to Hell" Cabernet Sauvignon and AC/DC "Hells Bells" Sauvignon Blanc.
According to a fan website they are not the first rock band to launch a wine collection, with past trailblazers reportedly including KISS, Motorhead, Whitesnake and Warrant.
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Steve Donohue, general manager of buying for the Woolworths Liquor Group which will sell the line, told Australian Associated Press that it was a "no-brainer" to sell the wine nationally.
"This is a world-wide phenomenon and a first in the marketplace," he said.
One of the highest grossing bands of all time, AC/DC survived the death of original singer, Bon Scott -- who died in London in February 1980 after a night of heavy drinking -- to rack up more hits with his replacement Brian Johnson.
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