Coca-Cola drinkers upset over Coke Zero rebranding
{{#rendered}} {{/rendered}}Coca-Cola announced this week that Coke Zero is getting a makeover, calling Coca-Cola Zero Sugar "the new and improved Coke Zero." (Rodger Macuch/Courtesy of Coca-Cola via AP)
Coca-Cola Co. announced this week that Coke Zero will get a makeover and be revamped as Coca-Cola Zero Sugar — but not everyone is happy about the changes.
Coca-Cola Zero Sugar’s taste has been improved “by optimizing the unique blend of flavors that gave Coke Zero its real Coca-Cola taste,” the soda giant said in a Wednesday post on its website.
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{{#rendered}} {{/rendered}}It said the drink’s name change was “to be as clear and descriptive as possible about the product and the promise that it delivers great Coca-Cola taste without sugar.”
"We've used our in-house innovation capabilities to make the great taste of Coke Zero even better and a lot like a Coke,” Stuart Kronauge, the senior vice president for marketing of Coca-Cola North America, said in a statement.
Next month, Coca-Cola Zero Sugar is going to be available throughout the U.S., according to the soda maker. It’s already available in other countries like Mexico.
{{#rendered}} {{/rendered}}Though Coca-Cola said that it was “confident that loyal Coke Zero fans will love the new-and-improved recipe,” Twitter users have expressed their displeasure online.
As seen in the example above, the company has also been busy replying to tweets critical of the announcement.