Chipotle debuts 'Lifestyle Bowls' for paleo, keto and Whole30 dieters
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Chipotle is hoping you’ll still eat at Chipotle despite any New Year’s resolutions or dietary goals you may have set for yourself in 2019.
The fast-casual restaurant chain announced the debut of its new Lifestyle Bowls on Tuesday, each designed to feed customers “who have committed to living a healthier lifestyle” and adopted protein-rich, Whole30, and paleo- or keto-friendly diets.
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"Now more than ever, Americans are embracing new and varied approaches to healthy living and wellness," said Chris Brandt, chief marketing officer at Chipotle, in a press release.
Brandt added that Chipotle designed the bowls after noticing customers’ making custom “bowls” themselves while attempting to adhere to their specific diets.
New offerings include a Whole30® Salad Bowl with lettuce, carnitas, veggies, tomato salsa and guac; a Paleo Salad Bowl with lettuce, barbacoa, veggies, green salsa and guac; a Keto Salad Bowl with lettuce, carnitas, red salsa, cheese and guac; and a Double Protein Bowl with white rice, black beans, red salsa, lettuce, sour cream and an entire portion each of chicken and steak.
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Unfortunately, Chipotle’s new “Lifestyle” offerings won’t be available to order in-store, but rather online or through the Chipotle app, for in-store pick-up.
A representative for Chipotle confirmed to Fox News that walk-in customers can still order their own customized Lifestyle-type bowls in the restaurants by asking for the same ingredients. Signage for the signature Lifestyle Bowls, however, will not be displayed.