Roquefort, along with other fragrant cheeses like Danish Blue and Gorgonzola, was briefly banned in China. (iStock)
Chinese citizens can say “cheese” again after authorities lifted a ban on certain mold-ripened smelly varieties including, Danish Blue, Gorgonzola and Roquefort.
Authorities imposed the embargo in September because the stinky cheeses were made with strains of bacteria banned in China. They reversed the restriction after a meeting with European Union officials over the weekend, BBC reported.
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“We are very happy about the decision. I think it’s a way for China to show they’re really open-minded to selling foreign products and especially cheese,” said Vincent Marion, co-founder of Shanghai-based online shop Cheese Republic.
He said it would take several weeks for the previously banned cheeses to make their way back on the market.
Cheese sales in China are expected to reach $800 million this year, up 26 percent from last year, research firm Euromonitor reported.
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More than 90 percent of the smelly product is imported, with most coming from New Zealand and Australia.
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