Cap’n Crunch comes back into the spotlight with Sprinkled Donut Crunch

The Cap'n has got a new flavor: Sprinkled Donut Crunch. (Quaker Oats)

What better way to rebound from a scandal than to serve up millions of donuts?

After the indignity Cap’n Crunch suffered last year, when the world discovered he was an imposter -- the three stripes on his cuffs signify a commander and not a captain-- the seafaring breakfast character has returned with an ambitious new cereal.

Quaker Oats, the company that makes Cap’n Crunch, recently released a cereal called Sprinkled Donut Crunch. The breakfast treat features tiny donut-flavored O’s covered in rainbow sprinkles.

It’s hard to stay mad at the man when he comes back peddling donuts.

Editor's note:  This story updates an earlier version that incorrectly identified General Mills as the maker of Cap'n Crunch.  We apologize for this error.