Budweiser introduces strawberry beer
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After Budweiser’s successful launch of Lime-A-Rita last April, selling more than 500,000 barrels of the margarita-flavored beer in 8 months, the company has expanded its line of fruit-themed beer to include strawberry.
Last month, Anheuser-Busch announced on its website that it will launch the Bud Light Lime Straw-Ber-Rita, an 8 percent alcohol per volume malt beverage that “blends the refreshment of Bud Light Lime with the taste of an authentic strawberry margarita.”
Responses to the beverage have been mixed.
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“It tastes a little a little like someone poured some strawberry Pixi Stix into a fruit-punch wine cooler,” reads a review in Paste Magazine. “It was pretty gross.”
But the straw-beery drink got pretty high marks from RateBeer, an independent review board for craft beer enthusiasts.
“Lime-a-Rita just adds a new level of convenience by providing a beverage with the perfect balance of flavors,” reads the review.
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Whatever the response, it's clear the marriage between fruit and beer is not going away anytime soon.