Arby's announces first-ever 'Meatoberfest,' launches 'Meaterhosen' and 'Beefvarian Hat'
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Arby’s is once again hammering home the fact that it “has the meats.”
In the fast food chain’s latest gimmick, Arby’s is breaking out its “Meaterhosen” and “Beefvarian Hat” to celebrate – you guessed it – Meatoberfest, a meat-centric take on Oktoberfest.
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Arby’s announced in a press release it would be releasing an “exclusive line of Oktoberfest and Arby’s themed items.”
Among the items that will “embrace the rich flavors of Germany” is the Meaterhosen – lederhosen that are custom-printed with different deli meats; the Beefvarian Hat, which is like your typical Bavarian hat, but with bacon accents. Finally, the chain also released a Das Hat, which is a 12 oz. hand-blown glass stein “made individually” from an “Arby’s-certified Meatoberfest artisan.”
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Each of the items are available at the Meatoberfest “swag” shop, which officially launches online Friday, Oct. 11, for $30.
Though, a holiday created by Arby’s would not be complete without food, the chain has also debuted three new Meatoberfest Sandwiches.
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The newest additions include a Beer Braised Beef, Beer Cheese ‘n Double Beef and a Beer Cheese Triple Stack. Each of the sandwiches feature beer cheese sauce, beer braised beef, beer mustard and are stacked on a toasted pretzel roll.