Arby’s 13-hour beef brisket commercial sets Guinness World Record
{{#rendered}} {{/rendered}}Would you watch beef cook for 13 hours? (YouTube/Arbys 13 Hour Brisket)
This is some pretty slow fast food.
Fast-food giant Arby’s has taken food porn to the next level with a new 13 hour commercial that features smoking beef brisket.
The spot ran in its entirety on My9, a station in Duluth, Minn. on May 24, setting a new world record for the longest commercial to air—ever.
{{#rendered}} {{/rendered}}Similar to the ever-popular yule log fire available during the holidays, "Arby's 13 Hour Brisket" is just that, a slab of meat smoking away.
The half-day promo is drumming up excitement for their limited edition Smokehouse Brisket Sandwich with smoked gouda, a tangy barbecue sauce, fried onions and layers of Arby’s slow-smoked beef brisket that the company claims is actually cooked for 13 hours.
When a static shot of succulent meat just isn’t good enough, diehard foodies can check out the full commercial online starting today.
{{#rendered}} {{/rendered}}Just over an hour into the "live" airing, more than 10,000 viewers are tuned in to the YouTube channel.