Move Back
ADVERTISEMENT
Skip- In 2018, Metallica announced a partnership with distiller Dave Pickerell to release Blackened American Whiskey, named after a song from their 1988 album "…And Justice for All." During the aging process, the whiskey blend is also inundated with low-frequency tomes — from Metallica's own music — as it reportedly "enhances the molecular interaction and ultimately the finish of the whiskey."read moreLion & Lamb CommunicationsShare
- The actor, writer, and producer acquired ownership of Aviation Gin in February 2018, and says anyone who thinks all gin tastes the same is mistaken. “Aviation is in a completely different league,” said Reynolds in a press release issued shortly after he acquired the brand.read moreAviation GinShare
- Named for "the time when the night gets interesting," Sauza 901 debuted in 2014. In describing his luxury tequila, Timberlake said the symbiotic relationship between tequila and limes is now obsolete.read moreReutersShare
- Rapper Sean Combs, aka P. Diddy, joined Diageo, a leader in beverage alcohol, to purchase DeLeon, which had launched in 2009 to Hollywood and U.S. music elites. Combs also owns The Blue Flame agency, which "has collaborated with Diageo in marketing Ciroc ultra-premium vodka in the U.S. since 2007," according to a press release.read moreImage courtesy of ReutersShare
- When George Clooney, Rande Gerber, and Michael Meldman designed Casamigos Tequila, they did so out of a desire to consume the best tequila possible and intended to share it with their family and friends only. Creating wealth and success beyond their wildest expectations, the three sold Casamigos to Diageo for $1 billion.read moreImage courtesy of ReutersShare
- With Drake’s Virginia Black Decadent American Whiskey, all one needs is “one sip and woo!” according to his father in the product's commercial. The rapper partnered with spirits producer and entrepreneur Brent Hocking to produce this aged Bourbon whiskey. And for those who love the partners' vision to redefine whiskey, there's good news: anyone can invest in the brand.read moreImage courtesy of Virginia BlackShare
Move Forward
- 15 Celebrity-Owned Alcohol Brands
Thumbnail View
Image 0 of 17