'Will & Grace' anti-Trump premiere alienates some viewers
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The premiere episode of NBC’s reincarnated “Will & Grace” was essentially a 30-minute anti-Trump infomercial on Thursday night and conservatives have taken notice.
The first episode of “Will & Grace” in 11 years referred to First Lady Melania Trump as a “hostage,” portrayed Midwesterners as people who didn’t eat vegetables until Michelle Obama came along and featured Debra Messing’s character, Grace, complaining about the results of last year’s presidential election.
Grace has somehow landed a job redecorating the Oval Office because Trump “has been pouting that his office is a real dump.”
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After a subtle jab that Melania wouldn’t hire anyone for the job who is pretty enough to attract the president, Grace and her assistant headed to the White House, where the show mocked Kellyanne Conway’s infamous couch photo and President Ronald Reagan's Alzheimer's disease.
Grace is told Trump wants his the Oval Office “to look like he’s there from time to time,” another obvious shot.
People magazine even published a list of all the times the show ripped Trump.
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The premiere episode did well in the ratings department, with 10.2 million viewers tuning in, making it the most-watched scripted show on television Thursday night. TheWrap’s Senior TV Reporter Tony Maglio believes future ratings could depend on viewers who side with the show politically.
“Post-premiere, ‘Will & Grace’ ratings should come back down to Earth, and will soon settle into a pretty predictable range. The return was an event [that] had the nostalgia factor going for it, plenty of promotion and generally favorable reviews,” Maglio told Fox News. ”The show does have a few things working against it though: The younger half of the advertiser-coveted 18-49 demographic don't know or care at all about these characters, and a series that takes such a political stance is, by its very nature, divisive.”
Fox News’ Senior Vice President of Marketing and entertainment contributor Michael Tammero was “very excited” for the return of “Will & Grace” but didn’t stick with the episode for the entire 30 minutes.
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“It was a very important show, as someone who is gay and married… it was a show that initially played a huge role in changing hearts and minds in this country and advancing LGBTQ issues,” Tammero said. “I expected some anti-Republican, anti-Trump lines, but I did not expect every single line to be some sort of jab.”
Tammero said the show “is on broadcast for a reason, ‘broad’ being they key word,” as networks typically try to to reach the largest possible audience. He can't predict if the show’s political views will hurt viewership.
“I think it could… I think it will probably hurt the show,” he said. “In Hollywood, we’re seeing a lot of people center-right are turning off and tuning out.”
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Conservatives viewers took to Twitter to react, with many noting that they wouldn’t tune in again because they were offended by the show’s politics. One viewer asked, “Why alienate a large part of America?”
Another viewer tweeted that “Will & Grace” used to be a good show but is now simply a “tool for hate,” and dubbed it “Will & Disgrace.”
The Media Research Center’s TV reporter Amelia Hamilton blasted the episode, calling the storyline “a lazy way to take shots at the president for the entire length of the show” and said it was embarrassing.
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“Hollywood still hasn't realized that shows like this do nothing but help Donald Trump,” Hamilton wrote. “When will Hollywood learn that they're basically running his reelection campaign by doing this?”
Ironically, “Will & Grace” creators David Kohan and Max Mutchnick told The Hollywood Reporter they only agreed to a reunion because former NBC Entertainment president Jeff Zucker isn’t involved anymore, since he is now the president of the liberal network CNN Worldwide.
“Zucker was the only reason we had a problem at NBC,” Mutchnick said.