University of Tennessee phases out Lady Vols name for women’s sports

On Monday, November 10th, the University of Tennessee athletic department held a press release announcing that the “Lady Vols” brand name and logo will be dropped from all women’s sports including swimming & diving, but with the notable exception of the women’s basketball team. This announcement comes as a part of a university rebranding effort that will coincide with the school’s switch from wearing Adidas athletic apparel to representing Nike, effective July 1, 2015. All university teams besides women’s basketball will be referred to as the “Tennessee Volunteers” and use the “Power T” logo currently used by the men’s sports teams.

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