Olivia Jade Giannulli: What to know about Lori Loughlin’s daughter at the center of college admissions scandal
She attended USC before the college enrollment scandal
{{#rendered}} {{/rendered}}Olivia Jade Giannulli, the daughter of “Fuller House” alum Lori Loughlin and fashion designer Mossimo Giannulli, remains at the center of the college admissions scandal as her parents serve time behind bars for their part in the crime.
Amid the controversy, Olivia addressed the scandal head-on for the first time in a candid conversation on Jada Pinkett-Smith's Facebook Watch series "Red Table Talk."
“I’ve watched the show and I think you guys are all amazing and it feels really safe,” she told the hosts in a preview for the interview. “But it also feels honest and it feels like we’re going to all lay it out here and it’s going to be an open conversation.”
{{#rendered}} {{/rendered}}In the preview, the YouTube star relays that she understands the onslaught of criticism she and her family have endured since news of her parents' involvement permeated the news landscape in March 2019.
Olivia, 21, is a social media influencer and the younger sister to Isabella Rose Giannulli, 22. Both girls previously attended the University of Southern California (USC) before the scandal called their enrollment into question.
{{#rendered}} {{/rendered}}Since becoming embattled in the probe, aptly dubbed Operation Varsity Blues, Olivia's validity as an influencer has come into question, as well as her status as a student at USC.
Her parents pleaded guilty to charges stemming from arranging a total collective payment of $500,000 to scam mastermind William "Rick" Singer to get their daughters recruited to USC as athletes on the crew team, despite never having participated in the sport.
Massimo Giannulli was handed a five-month prison term this past August while Loughlin got two months, per a plea agreement. Both have to pay hefty fines and agree to supervised release and community service. Both are currently serving their time.
{{#rendered}} {{/rendered}}Olivia was rumored to be avoiding social media for a full year following the arrests of her parents. However, she made brief returns with occasional posts that didn't really touch on the scandal.
After she returned to YouTube in December of 2019, months after her parents were indicted, her first foray back into the world of online influencing was met with intense backlash the moment she posted her first video.
In the two-minute video she posted at the time, titled "hi again," she spoke about the recent scandal.
{{#rendered}} {{/rendered}}"I know (there's) something that needs to be addressed," Olivia said, explaining she had a hard time deciding when to return to the video platform. "The reason for (my absence) is that I'm legally not allowed to speak on anything going on right now."
Since then, her YouTube channel has only released one other video, a makeup tutorial titled "Everyday Routine." Meanwhile, her presence on Instagram, while still active, has become significantly more subdued and appears to offer no paid advertisements.
{{#rendered}} {{/rendered}}Prior to the scandal, much of Olivia's income appeared to stem from her various partnerships with fashion, beauty and lifestyle brands. Her 1.3 million Instagram followers and nearly 2 million YouTube subscribers are incredibly valuable to brands who market to millennials.
The social media starlet has held partnerships and collaborations with TRESemmé, Estée Lauder, Marc Jacobs Beauty, Smile Direct Club and Australian fast-fashion retailer Princess Polly.
Mae Karwowski, the founder of an influencer marketing agency called Obviously, estimated that Olivia was likely making six figures. And with her makeup line at Sephora and brand deals with companies such as Amazon (where she promoted dorm decor), Smashbox and Too Faced, “it could be upwards of $200,000,” Karwowski told The New York Post in May 2019.
{{#rendered}} {{/rendered}}LORI LOUGHLIN, LAWYERS GAVE OLIVIA JADE THE 'CLEAR' TO RETURN TO YOUTUBE: REPORT
Things took a turn for the starlet's income, though, after makeup aficionados called for Sephora to end its partnership with Olivia, who was both a collaborator and paid influencer. The company had released her eponymous bronzing powder palette with the superstore in December 2018.
"After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” a representative for the brand confirmed in an emailed statement to Fox News in March 2019.
{{#rendered}} {{/rendered}}Olivia Jade Giannulli applying lipstick. (Getty)
Her YouTube channel, where she gained a massive following prior to the college admissions scandal, frequently featured videos consisting of day-in-the-life, vlog-style uploads of her daily routine and around-the-world endeavors.
Her videos also showcased makeup tutorials and how-to videos for achieving a successful “college party” beauty look.
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{{#rendered}} {{/rendered}}Furthermore, the YouTube star reportedly submitted a United States trademark application for the name “Olivia Jade Beauty." However, documents obtained by People in March 2019 revealed her application was rejected by the United States Patent and Trademark Office due to the vagueness of her product descriptions and poor punctuation, the outlet reported at the time.
Olivia reportedly sought to trademark “make up kits comprised of moisturizer, primer, concealer, foundation, make-up powder, make-up pencils, eye make-up, eyeshadow, eye liner, mascara, blush, highlighter, bronzer, make-up setting spray lipstick lip gloss, lip stains, make-up remover.”
However, she was informed that "makeup kits" was too broad a term for which to trademark her name, adding in the form, “applicant must correct the punctuation in the identification to clarify the individual items in the list of goods.”
{{#rendered}} {{/rendered}}“Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity," the form continued. "Commas, semicolons, and apostrophes are the only punctuation that should be used.”
Despite the hiccup, Olivia reapplied for her trademark with the allotted corrections and was granted approval the following month.
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{{#rendered}} {{/rendered}}Olivia Jade Giannulli (Getty)
Loughlin and Mossimo Giannulli previously pleaded not guilty to expanded charges of bribery brought against them in October along with 11 other parents swept up in the scandal.
The couple rejected the plea deal that other parents allegedly involved in the case -- including fellow actress Felicity Huffman -- accepted. Huffman was sentenced to just 14 days in prison and was released after 11.
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{{#rendered}} {{/rendered}}The charge of conspiracy to commit federal program bribery carries a maximum sentence of up to five years in prison and a fine of up to $250,000. The couple was previously hit with charges of money laundering and conspiracy that could have landed them behind bars for 40 years if convicted on all of them.
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In their plea agreement, Mossimo Giannulli agreed to serve five months and pay a $250,000 fine along with two years of supervised release and 250 hours of community service. Meanwhile, Loughlin got a lighter sentence, with a judge ruling for her to spend two months in prison, pay a $150,000 fine and commit to 100 hours of community service.
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Both were given until Nov. 19 at the latest to report to prison and begin serving their respective sentences.
Fox News' Tyler McCarthy contributed to this report.