Lindsay Lohan Wants $100M for E-Trade 'Milkaholic' Ad
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Lindsay Lohan is suing New York financial company E-Trade, insisting that a boyfriend-stealing, "milkaholic" baby used in its latest commercial is modeled after her, the New York Post reported Tuesday.
The star is demanding $100 million for her pain and suffering caused by the ad tot - also called Lindsay - in a lawsuit filed Monday in Nassau County Supreme Court, N.Y.
The commercial, which debuted during the Super Bowl this year and is part of a series starring babies who play the stock market, features a boy apologizing to his girlfriend via video chat for not calling her the night before.
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"And that milkaholic Lindsay wasn't over?" the baby girl asks him suspiciously.
"Lindsay?" the boy replies, just before a baby girl sticks her head into the frame and slurs, "Milk-a-what?"
Lohan's lawyer, Stephanie Ovadia, said the actress holds the same single name recognition as Oprah or Madonna.
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"Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Ovadia said.
"They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."
Ovadia said E-Trade violated Lohan's rights under New York state civil rights law and used her "name and characterization" in business without paying her or getting her approval.
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She said that since the spot was seen by hundreds of millions of people watching the Super Bowl and Winter Olympics finals, the firm garnered great profits.
Lohan is owed $50 million in exemplary damages, plus another $50 million in compensatory damages, Ovadia claimed.
The Lohan camp is also seeking an injunction to force the spot off the air, and wants every last copy of the commercial.
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Chris Brown, a spokesman for Grey Group, which produced the spot, threw cold milk on the controversy, saying it "just used a popular baby name that happened to be the name of someone on the account team."
E-Trade could not be reached for comment.