Actress Kristen Bell and husband Dax Shepard launched their own budget-friendly, plant-based baby product brand, Hello Bello, earlier this month — and they are already fighting off haters on social media.

In a commercial Bell posted on her Instagram account, she and Shepard promoted the brand's new diapers along with a child actor named Jordan, who unfortunately just "s--ts her pants."

An error occurred while retrieving the Instagram post. It might have been deleted.

After watching the video, a commenter called out Bell for showing the child's face on camera because she and Shepard never show their own daughters' faces – Lincoln, 5, and Delta, 4 – on social media.

The user wrote, "So your kids deserve privacy but you don't mind exploiting other people's children for monetary gain?"

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Bell noticed the comment and responded to make sure the difference between the two scenarios is understood. She replied, "If [Dax and I] expose our kids' faces, there is a real threat of them getting stalked, or of a stranger coming up to them and knowing their name. It's a safety thing."

An error occurred while retrieving the Instagram post. It might have been deleted.

"I don't fault other parents for showing their kids when they don't have the same safety concerns," she added. "And Jordan is not the little girl's real name, FYI."

Hello Bello launched at Walmart in stores nationwide, Walmart.com and HelloBello.com.