Kanye West comes under fire for jacking up T-shirt prices
{{#rendered}} {{/rendered}}People wearing "The Life of Pablo" merchandise after visiting a pop up store in Manhattan. (Reuters)
Kanye West is getting more than top dollar for his “Life of Pablo” T-shirts.
The rapper is coming under fire for jacking up prices, according to lifestyle and fashion site Highsnobiety.
West’s T-shirts are printed on Gildan shirts with Cali Thornhill DeWitt’s gothic lettering. The site reports a Gildan shirt costs between $1.50 to $4 when purchased in bulk and wholesale.
{{#rendered}} {{/rendered}}But with West’s lettering added, a “Pablo” tee retails for $55, a long-sleeve one is $75 and a hoodie goes for $108.
But a source close to West told the New York Post: “The sourcing has nothing to do with the aesthetics or the value of the line . . . To talk about the source of the shirt misses the point entirely. It’s like writing an article on how an artist sells a $50 canvas for $1 million. Pointless.”