Gwyneth Paltrow's Goop wins 'worst pseudoscience' award

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Gwyneth Paltrow’s Goop empire is growing

A-lister Gwyneth Paltrow has expanded Goop to a brick-and-mortar store, a magazine and maybe a TV show

Gwyneth Paltrow’s wellness company Goop isn’t having a good year.

The brand spearheaded by the actress was awarded the “Rusty Razor” award for being the “best” at promoting “pseudoscientific nonsense,” Gizmodo UK reported. The company, which promotes putting a jade egg in a woman’s “yoni” (its name for a vagina) and placing “bio frequency healing” stickers on bodies, has been criticized for promoting “health benefits” without scientific proof.

“When there are so many issues affecting public health today — the rise of measles and whooping cough due to reduced rates of vaccination, for instance — it's a shame that many people prefer to contemplate their yonis than engage with evidence-based reality,” said Deborah Hyde, editor of Skeptic Magazine, who bestowed the award.

A Goop representative was reportedly invited to the event to receive the award but did not show up, Gizmodo UK reported.

Goop's products have been repeatedly criticized in recent months. Truth in Advertising, a nonprofit organization, filed a complaint against Goop in August after it accused it of promoting "unsubstantiated, and therefore deceptive, health and disease-treatment claims.” A Goop spokesperson said in a statement to Fox News that the company immediately responded to the organization’s concerns.

In September, Paltrow fired back at critics, telling her haters hoping to take down the brand to bring their "'A' game," according to The Hollywood Reporter.

“I’m interested in criticism based on fact, not on projections,” she told the entertainment site. “If you want to f--k with me, bring your 'A' game."

Paltrow defended her lifestyle tips, including bee sting facials and dropping $795 for floral maxi dresses. She insisted Goop isn’t going away and even has plans to expand the brand to other countries.

“We want to take Goop international, we want to get this TV show right, and we have a lot of key hires to make,” she said. “And we are looking to open another store.”