George Strait leads Hurricane Harvey recovery campaign

In this Sept. 21, 2017, file photo, George Strait, left, and Texas Gov. Greg Abbott wave to the crowd in Rockport, Texas, during a visit with individuals affected by Hurricane Harvey. Strait leads a new tourism campaign for Hurricane Harvey-damaged Rockport and Fulton nearly 10 months after the storm devastated the area he sometimes calls home. Strait is part of the "Find Yourself in Rockport-Fulton" radio and TV campaign to encourage tourists to return to the area hard-hit when Harvey made landfall in August. (Rachel Denny Clow/Corpus Christi Caller-Times via AP)

Country star George Strait is leading a new tourism campaign for a South Texas community that was hard-hit by Hurricane Harvey.

Officials with the Rockport-Fulton Chamber of Commerce say Strait is participating free of charge. The singer has owned a house in the community for years.

Strait is part of a radio and TV campaign called "Find Yourself in Rockport-Fulton." He says the coastal area is one of his favorite places and encourages tourists to return to the area, which was hit by the hurricane in August.

Strait visited the area in September with Texas Gov. Greg Abbott.

The TV commercials start this month in San Antonio and Austin. The radio spots will air in the Texas Hill Country and New Braunfels.