Frank Ocean transforms professional website into voter registration resource after first presidential debate
'Debates are on. It all feels fake. The problem is that it's not,' Ocean wrote on Instagram
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Frank Ocean took to Instagram during the first presidential debate on Tuesday night encouraging his fans to vote.
The “Chanel” singer took it one step further and revealed that his website BLONDED.CO has been transformed into a voter registration resource.
Ocean, 32, last posted on Instagram in January, advertising merchandise on his website.
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In a rare comeback, he wrote on his Instagram Story, "Debates are on. It all feels fake. The problem’s that it’s not. Donald [Trump] is president and might not leave the White House even if he loses the race so some say.”
The Grammy winner continued: "Pls vote. Watching him dragged out will be way more entertaining than these debates.
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"If you’re not registered swipe up to BLONDED.CO the form just takes 2 minutes to fill out. Goodnight,” the “Pink + White” singer said.
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Ocean’s website was previously only used for promotion, tour announcements and merchandise though now the focus is on making sure his fans vote.
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The homepage has been transformed to include a voter registration widget from Vote.org and links for people to check their registration status, view the early voting calendar, apply to vote by mail and receive reminders about the election.
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This isn’t the first time the “Thinkin Bout You” singer has taken extra measures to get people to the polls.
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During the 2018 midterm elections, Ocean advertised that he would be making an appearance at pop-up shops in Atlanta, Miami, Houston and Dallas to give fans free merchandise if they brought proof that they registered.
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Ocean’s call for voter registration comes after several celebrities took to social media Tuesday night and weighed in on the debate between President Trump and former Vice President Joe Biden as they battle for votes ahead of Election Day, Nov. 3.