Updated

A Brazilian government agency says it wants a TV ad starring a lingerie-clad Gisele Bundchen to be taken off the air because it is sexist.

The Women's Rights Secretariat says in a Thursday statement that it has asked the National Advertising Council to suspend the ad. It says the ad reinforces stereotypes of women as sex objects.

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The ad shows Bundchen clad in underwear telling an unseen husband that she crashed the car and exceeded her credit card limit.

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The Brazilian lingerie maker Hope says it wanted to show that a "Brazilian woman's sensuality is her best protection when delivering bad news."