Winona Ryder, 'Edgar' Scissorhands promote Cadillac's hands-free driving feature in Super Bowl LV ad
Edward's son is a lot like his father
{{#rendered}} {{/rendered}}Cadillac's Super Bowl commercial takes "hands-free" driving very literally.
The ad features Winona Ryder playing an older version of her character Kim from "Edward Scissorhands," alongside her son Edgar, who is played by Timothee Chalamet in a costume similar to the one Johnny Depp wore in the classic fantasy film.
The spot depicts a day in Edgar's life, where he overdoes the creativity at his job in a chopped salad bar, gets his "hand" stuck in a fence, uses a smartphone with a cracked screen and is apparently denied entry to a bus.
{{#rendered}} {{/rendered}}Near the end, Kim spots him playing a VR racing game with his hands in the air and gets the idea to buy him the upcoming Cadillac Lyriq electric SUV, which is expected to have a starting price of $59,995.
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The reason she chose it, of course, is that it is available with GM's Super Cruise electronic driver aid, which allows for hands-free driving on certain highways.
{{#rendered}} {{/rendered}}The Lyriq is scheduled to go on sale in 2022 and also features in GM's other Super Bowl ad, which focuses on the automaker's new push to sell electric cars.