These 10 vehicles have the biggest markups at 20% and more
But one popular pickup is available below MSRP
{{#rendered}} {{/rendered}}New car markups are the lowest they’ve been in over a year, but several models are still being advertised with big add-ons.
The latest study by iSeeCars found that the average list price at dealers was 8.8% higher than the manufacturer’s suggested retail price, which was the same as January, but down from 10% last summer.
The overall average price is up from $42,551 to $45,996, but that’s partly due to increases in MSRP.
{{#rendered}} {{/rendered}}"There’s no denying it – new cars are expensive!" Karl Brauer, executive analyst at iSeeCars, said.
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The four-door Jeep Wrangler Unlimited was marked up an average of 21.9% in February. (Bill Pugliano/Getty Images))
"The manufacturers keep raising their prices and then the dealers raise them again."
{{#rendered}} {{/rendered}}Several popular models were going for far more inflated prices, with the top 10 marked up more than 20% over list.
The Genesis GV70 had the highest markups of any mainstream vehicle in February. (Genesis)
Among the highest are the Genesis GV70, which is advertised with an average 27.5% markup, and the two-door Jeep Wrangler at 23.9%.
The full iSeeCars list is dominated by premium SUVs:
{{#rendered}} {{/rendered}}Genesis GV70: 27.5%
Jeep Wrangler: 23.9%
Mercedes-Benz GLB: 22.9%
{{#rendered}} {{/rendered}}Porsche Taycan: 22.7%
Jeep Wrangler Unlimited: 21.9%
Cadillac CT4-V: 21.1%
{{#rendered}} {{/rendered}}Genesis GV80: 21.0%
Porsche Macan: 20.6%
Cadillac CT5: 20.3%
{{#rendered}} {{/rendered}}Lexus RX 350h: 20.3%
The Chevrolet Silverado 1500 was the best new car deal in February. (Chevrolet)
There are a few model lines dipping below MSRP again, however, led by the Chevrolet Silverado 1500 pickup, which is listed at an average discount of -1.9%.
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{{#rendered}} {{/rendered}}The Volkswagen Arteon sedan and new Cadillac Lyriq were discounted -0.4% while the Infiniti QX80 was selling exactly at MSRP.
"The Lyriq is a brand new electric SUV, so it’s surprising to see it priced right at MSRP. Of course, it was recently caught up in the government’s recategorization of which models earn the $7,500 federal tax credit, which likely impacted how dealers priced it," Brauer said.
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{{#rendered}} {{/rendered}}Three pickups are among the vehicles with the lowest markups:
Chevrolet Silverado 1500: -1.9%
Volkswagen Arteon: -0.4%
{{#rendered}} {{/rendered}}Cadillac Lyriq: -0.4%
Infiniti QX80: 0.0%
GMC Sierra 1500: 0.9%
{{#rendered}} {{/rendered}}Chevrolet Malibu: 1.1%
Ford F-150 (hybrid): 1.6%
Chevrolet Traverse: 2.0%
{{#rendered}} {{/rendered}}Buick Envision: 2.1%
Mazda CX-9: 2.3%