The Challenger has become the champ. At least for one round.
Dodge’s muscle car beat the Ford Mustang and Chevrolet Camaro in the third quarter of 2019, with a model-record 18,301 sold.
Ford moved 16,823 Mustangs while Chevy finished a distant third, delivering just 12,275 Camaros over the past three months.
Dodge pins the Challenger’s success on its bold, retro-styling and the large range of models available, which runs from $29,590 to $79,440 and includes an all-wheel-drive version -- a unique offering in the segment. The Dodge Charger sedan had a similarly strong quarter, with sales of 26,060, its best in 13 years.
The brand also ran a “Power Dollars” program during the quarter that gave $10 cash back for each horsepower and was good for $2,920 on entry-level Challengers and $7,970 for the 797 hp Challenger SRT Hellcat Redeye.
The Mustang still has a big lead in the year-long sales race, however. Its 55,365 sales followed by 46,699 Challengers and 36,791 Camaros. Along with coupes, the Mustang and Camaro are also available as convertibles.