Tesla raising 'Full Self-Driving' price to $12,000
Semi-automated feature does not yet live up to its name
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You can't say he didn't warn you.
Tesla is increasing the price of its Full Self-Driving system from $10,000 to $12,000 on January 17, CEO Elon Musk has announced on Twitter.
The feature offers limited semi-automated driving features and its name has been called "misleading" and "irresponsible" by National Transportation and Safety Board Chair Jennifer Homendy.
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Certain Tesla owners with cars that have the feature activated are also granted access to a beta testing program that unlocks additional capability, but still requires active driver participation when it is activated.
The price of Full Self-Driving (FSD) was last raised from $8,000 to $10,000 in October 2022, and Musk has said it will continue to go up its capabilities are increased, a point he reiterated with the recent announcement, saying, "FSD price will rise as we get closer to FSD production code release."
Tesla also offers Full Self-Driving as a $199 monthly subscription, but Musk didn't say if that would be increased alongside the purchase price.
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Musk has previously insisted that the feature will "probably" be worth $100,000 when it is fully functional, arguing that Tesla owners will be able to deploy their vehicles in a rideshare service when they're not using them.