Return of the Buick Electra? New trademark application suggests it's on the way
Classic name set to be resurrected on electric model
{{#rendered}} {{/rendered}}File this one under "what took so long?" General Motors has applied for a new trademark on the Buick Electra name.
The Buick Electra concept was revealed in China last year. (Buick)
The moniker was previously used on a series of Buicks built from 1959 to 1990, but has been dormant since.
The Electra name was used on a series of models built from 1959 to 1990. (National Motor Museum/Heritage Images via Getty Images)
However, Buick debuted an all-electric Electra concept SUV in China last year that's built on GM's new Ultium platform, which will underpin all of its future battery-powered models.
{{#rendered}} {{/rendered}}The Buick Electra concept is an SUV. (Buick)
The name obviously lends itself to such a vehicle and GM also trademarked it in Canada, which is no guarantee one will enter production, but certainly suggests something is in the works.
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While GM has already announced plans for electric Cadillacs, like the Lyriq, and electric pickups from Chevrolet and GMC, it hasn't yet offered any concrete information its plans for battery-powered Buicks.
{{#rendered}} {{/rendered}}Buick's current U.S. lineup is entirely composed of SUVs and includes the Envision, which is imported from China.