That 70s truck: Jeep Honcho resurrected by dealer with new Gladiator pickup
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The Jeep Honcho is back.
But you’ll have to go to Wisconsin to get one.
An Intrepid dealer called Sleepy Hollow Chrysler Dodge Jeep is offering a customized Jeep Gladiator Overland pickup dressed in a recreation of the iconic 1970s trim package.
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The black crew cab truck features tan inserts with Honcho logos, a chrome-painted grille, classic "J-10" and "4-wheel-drive" badges, and retro Jeep lettering on the tailgate.
It also has white wagon-style wheels and some functional updates, including a 2-inch Mopar lift kit, Fox high performance shocks and a roll bar equipped with happy face-covered KC Daylighter lights and a bed-mounted spare tire carrier. (Sadly, It does not have the original Honcho's optional Levi's denim upholstery.)
The list price is a whopping $69,885, which is about $20,000 above the list price of a standard Overland with the same factory options, which include leather seats and an upgraded audio system.
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However, the new Jeep Gladiator is still in short supply and some dealers are marking it up by that much and more with no modifications.
THE TRUTH BEHIND THE $1,000,000 JEEP GLADIATOR
The Gladiator is currently offered only in four-wheel-drive models with a 285 hp V6 and 8-speed automatic transmission at a base price of $35,040, but a diesel version will be added next year.
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2020 JEEP GLADIATOR TEST DRIVE
Putting an old-school paint job on a modern truck is becoming something of a trend among dealers. Last year a Minnesota Chevrolet outlet turned a Silverado into a Cheyenne Super 10 tribute and started getting orders for more from across the country.
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