It's a monster price for a monster truck.
The starting price for the Ram 1500 TRX for 2022 is $78,675 including destination fees, a $6,555 increase over last year.
The full-size truck is powered by a 702 hp supercharged V8 that makes it the most-powerful pickup in the world with an internal combustion engine.
Only the Rivian R1T electric pickup with its 835 hp four-motor drivetrain is more potent.
The off-road TRX more directly matches up against the Ford F-150 Raptor, which comes with a 450 hp turbocharged V6 at $70,370.
Good luck finding either of them at list price, however, as many dealers have been listing the limited-availability trucks with markups of tens of thousands of dollars.
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And things could get even wilder soon as Ford will be introducing a more powerful F-150 Raptor R later this year that could compete more closely with the TRX.