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Premier League leading scorer Mohamed Salah says he's insulted over the representation of his image amid a dispute with the Egyptian Football Association ahead of the World Cup in Russia in June.

The Egyptian soccer star is furious his image features prominently on the outside of the national team's official plane, which was provided by official sponsor WE.

Liverpool's winger, a huge celebrity in his native Egypt, has a sponsorship deal with rival telecommunications firm Vodafone.

Salah tweeted Sunday: "Unfortunately the way to deal with it is a very big insult ... I was hoping the deal would be classier than this."

Officials at Egypt's football association didn't respond to repeated phone calls requesting comment.

Ramy Abbas, Salah's agent, said he has been waiting for a response from Egyptian officials.