File photo: An audience member takes a photo of the Apple logo before the start of the company's annual developer conference in San Jose, California, U.S. June 5, 2017. (REUTERS/Stephen Lam)
Apple has sent out invites for its upcoming product event, where it is expected to show off three new iPhones.
The event will be held Sept 12 at its new Cupertino, Calif. headquarters, at the Steve Jobs Theater.
In previous years, Apple had held its product announcements at a number of different venues, including the Bill Graham Civic Auditorium in San Francisco.
WILL CONSUMERS PAY $1,000 (OR MORE) FOR THE NEXT IPHONE?
At the event, Apple is expected to show off three new iPhones, including an iPhone which is expected to cost approximately $1,000.
It is also expected to show off a new version of the Apple TV set-top box, which will have 4K capabilities, as well as an updated version of the Apple Watch.
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