Updated

Editor's note: The following column originally appeared on The American Conservative website.

Earlier this month Amazon announced its plans to establish a second headquarters in North America. Rather than simply reveal which city would become its second home, the Seattle-based tech company opted instead to open a bidding war. In an eight page document published on its website, Amazon outlined the criteria for prospective suitors, and invited economic developers to submit proposals advocating for why their city or region should be the host of the new location.

Its potential arrival comes with the claim that the company will invest more than $5 billion in construction and generate up to 50,000 “high paying jobs.” Mayors and governors, hard at work crafting their bids, are no doubt salivating at the mere thought of such economic activity. Journalists and editorial teams in eligible metropolises are also playing their parts, as newspapers have published a series of articles and editorials making the case for why their city should be declared the winner.

Last Tuesday Bloomberg reported that Boston was the early frontrunner, sending a wave of panic across the continent. Much to the relief of the other contenders, Amazon quickly discredited the report as misinformation, announcing in a series of tweets on Wednesday that it is “energized by the response from cities across [North America]” and that, contrary to the rumors, there are currently no front-runners on their “equal playing field.”

That Amazon is “energized” should come as no surprise. Most companies would also be energized by the taxpayer-funded windfall that is likely coming its way. Reporters speculate that the winner of the sweepstakes—in no small part to the bidding war format—could be forced to cough up hundreds of millions of dollars in state and local subsidies for the privilege of hosting Amazon’s expansion.

Read more of this column at The American Conservative.