Get your Gatsby on
Bespoke Post’s Rishi Prabhu on how his company can help you live like The Great Gatsby
You know how in “The Great Gatsby,” Jay Gatsby transforms himself from a working-class Midwesterner into a debonair bachelor, throwing lavish parties to win over a woman out of his league?
Well, it looks like millennials have done their summer reading — or at least watched the movie.
“Gatsbying” is the name of the latest silly dating trend, wherein — like Gatsby — pretty young things put on a show to get their crush’s attention.
Just one difference: Instead of buying a mansion, remaking themselves and throwing a fancy, wild fete, they just post a photo or video on their Instagram or Snapchat Story, designed to attract that special someone.
Think of Gatsbying as a high-brow version of the “Thirst Trap.” While the latter consists of posting scantily clad pics online to cast a wide net for dehydrated admirers, a “Gatsby” post is meant to attract one hard-to-get person.
Aussie model Matilda Dods put it best when she recently penned a post about the trend for lifestyle blog Tomboy.
“Why, instead of just sending a text to the boy that I like, am I throwing the equivalent of a champagne-soaked, chandelier-swinging, Charleston-dancing party on my Instagram story?” she writes. “All for that ceaseless green light across the water that is the attention of a boy who, let’s be real, probably isn’t good enough for me anyway?”
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